Spearheading USM's commercialisation drive is the Centre for Innovation and Consultation (CIC). The CIC is given the responsibility of assisting USM's researchers to channel their scientific discoveries efficiently to relevant markets.
In line with USM's slogan - Ensuring A Sustainable Tomorrow - the CIC is determined to position USM's research as inventions with practical applications and social relevance and offering solutions for global issues. These objectives are carried out while partnerships are forged with pertinent industries who commercialise new discoveries.